Brand IdentityArt Direction Work Friends started with a simple idea: build the kind of studio we'd always wanted to work in. As friends first and creative partners second, we wanted an identity that reflected how we work and what we believe in. We needed a look of our own, one that captured our collaborative approach and our love for thoughtful, expressive design. Drawing inspiration from the clarity of mid-century design and the straightforward, dependable tone of local tradespeople, we created an identity built around warmth, confidence and character. Expressive typography, playful illustration and a flexible visual system come together to create a brand that feels approachable without losing its edge, reflecting our belief that the best ideas are made together and that good design should stand the test of time.
We wanted our own identity to feel familiar from the outset. Honest typography, playful illustrations and thoughtful details combine to create a brand that feels approachable, dependable and full of personality.
Rather than creating an abstract brand icon, we put ourselves at the centre of the identity. Our illustrated mascots are a playful representation of the studio