Ditchling Fair 2022

Bringing together a local community in joyful celebration.

Brand Identity Art Direction Illustration Community

First granted by King Edward II in 1312, the Ditchling Fair has brought the local community together for more than seven centuries. For its 2024 return, the first since the pandemic, the committee embraced the theme “Joy & Jubilation” and commissioned a bold identity to reconnect the village and capture the fair’s lively, celebratory spirit across posters, social media, wristbands, and the programme.

Inspired by the fair’s playful culture of dressing up, games, and light-hearted fun, the identity uses bright primary colours and dynamic cut-out shapes reminiscent of children’s artwork. A bespoke cut-paper typeface and pictogram system formed the core of a high-spirited visual language that reflected the village’s silly side and built excitement for the fair’s return, earning enthusiastic feedback from the community.

Inspired by the positive spirit of Childrens art. The poster designs were to be colourful and full of excitement as the fair returns after the pandemic.

The homecraft style brought a sense of bright nostalgia for simplier times. A custom set of pictograms were created to represent and highlight important parts of the fair.

The system was open sourced to the village, anyone could download the assets and create what they needed for the fair. This included signage, drinks menus and stickers.

Ditchling Fair 2022

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